This appeared originally as my answer to a question on Quora, which can be found here: What are the average CPM/CPC rates in India?
The rates really depend on a lot of factors like:
- Your content (the most important factor). The better your content, the better advertisers would want to advertise on your site/blog;
- The geography of your audience. If your audience is coming from rich countries, then your ad rates will be higher as compared to getting audiences from developing or under-developed countries;
- The demography of your audience. If your audience is young with high disposable income, then your rates would be better compared to having an audience with little disposable income for themselves (like teens or retired, senior citizens)
Speaking in mathematical terms, the average CPC for India is about $0.33 to $0.46, as per research done by Wordstream:This infographic may also help you understand it better: