Effect Of Demonetization On Advertising Industry

This appeared originally as my answer to a question on Quora, which can be found here: Is the advertising industry affected with currency change in India?

Well, the big firms which have big, fortune 500 companies and Indian corporate companies as their clients may not face any issues because all transactions are done through bank payments anyway. Smaller firms, who may be paying their daily event promoters in cash for ease of operations may start doing the same through bank, but other than that, I don’t think there should be any issues.

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