Surrogate Advertising: Meaning & Examples

This appeared originally as my answer to a question on Quora, which can be found here: What are some examples of surrogate advertising in India?

Manikchand Oxyrich
Royal Stag

Surrogate advertising is used when advertising for banned products like cigarettes, alcohol, etc is done. Some countries ban advertising on addictive products like cigarettes and liquor, so advertisers and marketers have to find ways around them. They may advertise a company’s brand name by introducing a brand of water, or music CDs, or sponsor some local sports team. Some surrogate advertisers in the Indian context are:

  1. Aristocrat
  2. Seagrams
  3. Bacardi
  4. Manikchand
  5. Kingfisher
  6. Smirnoff

Some images to help you recall familiar surrogate advertisements are attached with this answer.

If you want any assistance with advertising and marketing your new business, contact me and I would be happy to help.

Follow me on Quora or my blog Ads By Fans for everything about marketing and advertising.


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