This appeared originally as my answer to a question on Quora, which can be found here: What are some examples of surrogate advertising in India?
Surrogate advertising is used when advertising for banned products like cigarettes, alcohol, etc is done. Some countries ban advertising on addictive products like cigarettes and liquor, so advertisers and marketers have to find ways around them. They may advertise a company’s brand name by introducing a brand of water, or music CDs, or sponsor some local sports team. Some surrogate advertisers in the Indian context are:
Some images to help you recall familiar surrogate advertisements are attached with this answer.
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