The topic of the niche is probably the most important influencing factor for CPC valuations. How so? Imagine 2 niches: one is about insurance and the other is about pillows. Which one do you think would pay higher CPCs for your blog/website? If you answered insurance, then you answered correctly! Now, why does that happen? CPCs are usually based on the prices of the products/services being advertised. If the product/service is of a high value, the advertiser may offer higher CPCs because the advertiser knows that the high CPC will be recovered if a sale is made. So, between insurance and pillows, because insurance is expensive than pillows, you will always get higher CPCs for the insurance niche.
By the way, insurance pays one of the highest CPC rates.
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