Does The Topic Of Your Niche Influence CPC Rates?

The topic of the niche is probably the most important influencing factor for CPC valuations. How so? Imagine 2 niches: one is about insurance and the other is about pillows. Which one do you think would pay higher CPCs for your blog/website? If you answered insurance, then you answered correctly! Now, why does that happen? CPCs are usually based on the prices of the products/services being advertised. If the product/service is of a high value, the advertiser may offer higher CPCs because the advertiser knows that the high CPC will be recovered if a sale is made. So, between insurance and pillows, because insurance is expensive than pillows, you will always get higher CPCs for the insurance niche.

By the way, insurance pays one of the highest CPC rates.

Follow me on Quora or my blog Ads By Fans for everything about marketing and advertising.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s