Promotional Mix and Advertising

Promotional mix is when a company uses various methods to deliver company, brand and product messages to prospective/target customers. Some components of promotional mix advertising are as follows:

  1. Advertising;
  2. Direct marketing and selling;
  3. Public relations;

Out of the components mentioned above, advertising would be the most expensive one for the company, since it usually is the most effective one in spreading messages about your company’s products/services to a large number of customers.

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