Here’s my answer to the question above asked on Quora:
Snapdeal has indeed gone for a complete brand overhaul, spending well over Rs 200 crores for this exercise. Here’s a quote from Satish Meena about the rebranding exercise:
“They (Snapdeal) have realised that in order to survive in this cut-throat environment, they have to revamp themselves. The last six months have been difficult for them and they have realised that while they will have to keep spending on discounts, they also have to spend on something that gives them a long-term benefit,” Satish Meena, forecast analyst, Forrester Research
Here are some facts about the branding exercise:
Hope this helps them in the long run.
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